Rated 5 stars by early readers.

50 Tactics to Help You Convert More Buyers

Each one backed by research — so you’ll know what works, why it works, and how to use it to grow your store.

GET YOUR GUIDE $49

Powered by Stripe · Instant download · $49 for early access

Does This Sound Like You?

Low sales. Abandoned carts. Endless tweaks that don’t move the needle.You’re doing the work — but still not seeing results.

You get traffic, but too few buyers.

You’re getting people to your site, but most leave without buying. You’re stuck guessing what’s going wrong.

People add to cart, then vanish.

They browse, add to cart, even start checkout. Then they disappear. No feedback, no sale, just frustration.

You’re tired of theory. You want something that works.

You’ve tried tips, blogs, and advice that goes nowhere. You need practical tactics you can actually apply.

UX and conversion aren’t your thing.

You built a great product. But fixing flows, reducing friction, and improving conversion? That’s not your zone.

You’ve tried everything. Nothing sticks.

You’ve made changes, tried apps, maybe even hired help. Still, your sales feel stuck.

You’re overwhelmed by what to fix first.

Too much advice. Not enough clarity. You want to stop guessing and start doing what actually works.

Your Step-by-Step UX and Conversion Playbook

☑️ No fluff. No jargon. Clear, direct tactics you can actually use — no theory, no filler.
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☑️ Quick wins, lasting impact. Some fixes take 10 minutes. Others reshape how your site performs for the long run. Even applying a few can lead to more sales.
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☑️ Designed for DIY. Whether you're solo or have a team, every tactic is practical and clearly explained. You’ll know what to change, where to do it, and why it works.

☑️ Grounded in actual research. These tactics aren’t guesses, they’re supported by data from real UX studies, user behavior analysis, and what works on top-performing eCommerce sites.

“As someone who’s learned a lot from Mauro already, I still found this guide incredibly helpful. It’s great having everything laid out clearly to refer back to whenever I need a refresher.”– Wendy, founder of HANDS Organic Skincare

What you'll get...

Everything inside is designed to help you convert more visitors into buyers, step by step.

GET YOUR GUIDE $49

50 battle-tested tactics.

Proven ways to improve your store’s UX and boost conversions, based on real research and results.

Organized by what matters.

Five clear chapters: Homepage, Product Page, About Page, Cart and Checkout, and Additional Strategies.

PDF + Notion versions

You’ll get a beautifully formatted PDF and an interactive Notion companion. The Notion version includes links to research, real site examples, and bonus content.

Designed for clarity & action.

Each tactic is practical, clearly explained, and shows what to do, why it works, and how to apply it, even if you're not a designer.

Free lifetime updates

Buy once and you’ll get every future update or new tactic free, for life. You’ll have access to the latest high-converting techniques at no extra cost.

Bonus gift inside

As a thank you for supporting this guide, there’s a special gift waiting for you inside the Notion version. It’s designed to help you apply the tactics faster and get results sooner.

What You'll Learn...

The Anchor – Homepage [7 tactics]

Make your homepage deliver a strong first impression. Spark interest, build immediate trust, and guide visitors exactly where you want them to go.

The Closer – Product Page [12 tactics]

Turn your product pages into decision-makers. Help shoppers understand your product fully, ease their hesitation, and feel confident hitting “Buy.”

The Convincer – About Page [4 tactics ]

Make your About page work harder. Build trust, align with customer values, and give them one more reason to choose you.

The Last Mile – Cart & Checkout [6 tactics]

Prevent drop-offs in the final steps. Reduce friction, remove doubts, and give customers a seamless path to purchase.

The Advantage – Additional Strategies [19 tactics]

Sharpen every corner of your site. Learn high-impact copy tweaks, smart pricing moves, and subtle UX improvements that drive more conversions.

Trusted by Early Readers…

" Mauro lays out practical, research-backed tactics that actually help you see where the friction is and why it’s happening. Actionable, clear, no fluff. This is one of those resources you’ll come back to again and again. "

Virginia Vila

UX Content Design

" Way to go Mauro! Killer guide! Highly recommended for anyone looking to maximize their e-commerce business. You really didn't hold back on this resource. Well done Mauro 👏 "

Alex Rezgui

Brand Strategist & Copywriter

" This guide does something desperately needed in our industry - it breaks down the 'why' behind eCommerce development costs in a way that's actually digestible.

What I love most is how practical and battle-tested these tactics are. Rather than theoretical fluff, you're getting insights from someone who's been in the trenches designing and building these systems.

If you're a small eCommerce business owner wondering whether to invest your time in reading this - absolutely yes. "

Stella Šakić

Ghostwriter & Consultant

🎁 Sweet Bonus...

Along with the 50 core tactics, you’ll get a few extras to help you go further:

‍+ Bonus tactics [+10]

A few extra strategies I couldn’t leave out. Think of them as the edge you didn’t know you needed.

+ SHIFT Framework Mini Guide

A blueprint to help your customers make more sustainable choices, using thoughtful design and behavioral psychology.

‍+ A gift from me to you

Inside the Notion version, there’s a surprise waiting. You’ll know it when you see it — and yes, it’ll help you get results faster.

Money back Guarantee

I believe in what I’ve built — and I stand by it.

If the guide doesn’t meet your expectations, just request a full refund within 7 days. No questions. No hassle.

Every purchase comes with one simple promise: If it doesn’t feel worth it, you get your money back.Want to see what the tactics could return before you buy? There’s a value calculator in the FAQ to help you decide.

Get Your 50 Tactics Now...

A practical, research-backed guide to help you fix weak spots in your store and convert more visitors into buyers.

50 proven eCommerce tactics

+10 bonus tactics

Organized by page type

PDF + Notion version

Real research, examples & bonus content

Lifetime updates

Bonus gift inside

SHIFT Framework Mini Guide

Instant access

GET YOUR GUIDE $49

FAQ

You’ve built a business you believe in, but every day feels like an uphill battle. Visitors come to your site, but too often they leave without buying.

Is this guide beginner-friendly?

Yes. Every tactic is clearly explained with practical steps and examples. You don’t need to be a designer or UX expert to use it. Some tactics may require setup or tech help, but you’ll always know what to do and why it matters.

Will this work for my type of product?

If you run a product-based online store — apparel, skincare, food, anything — this guide is for you. The tactics are designed to improve how people experience and buy from your site.

What if I already know some UX best practices?

These tactics solve real problems across your store, even experienced founders have found new insights they missed. This isn’t theory. It’s action.

How do I access the guide?

Right after checkout, you’ll get instant access to download the PDF and open the interactive Notion companion. You’ll also get an email with both links and your receipt.

How do I know these tactics will be worth the investment?

Here’s a quick formula to estimate your potential return:

‍ROI = (ΔCR × AOV × Monthly Traffic × Time) ÷ Cost

‍Where:
ΔCR = Change in conversion rate
AOV = Average order value
Monthly Traffic = Monthly site visitors
Time = Months you want to measure
Cost = $49

‍Example:
‍ΔCR = 0.01 (1% increase)
AOV = $90
Traffic = 2,500/month
Time = 6 months
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‍ROI = (0.01 × 90 × 2,500 × 6) ÷ 49 = ~$13,500 ÷ 49 = 275x return

‍Even one improvement can pay for itself many times over. And you’re getting 61 tactics.

What if I’m not satisfied?

You have 7 days to try it out. If it doesn’t deliver value, send a message, I’ll refund you in full. No questions asked.

How long does it take to apply these tactics?

Some take 10 minutes. Others need more planning or tech help. You don’t need to do everything at once, the guide is made for progress, not pressure. Start with the quick wins and build from there.